Une campagne web très bio : Les 2 Vaches
Danone s'est associé avec Stonyfield Farm, le n°1 des yaourts biologiques aux Etats-Unis, pour lancer une nouvelle gamme de produits laitiers frais bio nommée "Les 2 Vaches".Le site web lancé pour l'occasion mise sur l'humour et la légèreté en animant deux vaches rigolotes, porte-paroles de la marque pour parler du lait bio et faire un peu de pédagogie. Outre la présentation des produits et du bio de A à Z, le site propose des vidéos, des jeux (sudokus, memory...), des BD et également la possibilité de parrainer une vache de la Ferme de la Basse-Cour (en Normandie) ! En devenant parrain, vous recevrez :
- un certificat officiel de parrainage,
- une photo de la vache que vous avez choisie (Pistache, Bérénice, Vanille...)
- des informations sur votre vache,
- des informations 4 fois par an par messagerie électronique.
Un mini-site amusant, ludique et sans prétention.
posté par Sébastien Joguet @ 9:36 AM
3 commentaires
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3 Commentaires:
Bonjour,
vérifiez vos sources !
ces excellents yaourts sont le produit de l'association entre DANONE et Stonyfield...et non pas Nestlé !
C'est du Bio...Français !!
Oups, mea culpa, c'est corrigé ! Merci.
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